Lana Horton

COO & Partner

Lana is a seasoned digital marketing professional with nearly a decade of experience in the industry. With a strong track record of success in her years of experience, Lana brings a wealth of knowledge, expertise, and tenacity to SparkBlue Marketing.

As COO, Lana is passionate about streamlining operations and driving growth for clients. With a strong foundation in project management, procedure development, content marketing, and social media, Lana excels at problem-solving, leading teams, and delivering results.

Known for her professional demeanor and positive attitude, Lana is committed to providing exceptional service and exceeding client expectations. With her philosophy of “leave something better than you found it,” Lana is dedicated to helping businesses reach their full potential through innovative digital marketing strategies.

SparkBlue is thrilled to have Lana at the Operations helm, as her expertise and leadership undoubtedly contribute to our clients’ success.

What’s a weirdly specific hill you’ll die on?
Emotional depth belongs in memes. And the best ones always hit somewhere between “haha” and “oh no… too real.”
What’s a book, movie, or piece of media you’ll never shut up about?
Fleabag Season 2. It’s the perfect storm of emotional repression, tension, and existential crisis. For books, the Throne of Glass series and the ACOTAR series if you’re into fantasy and devastation.
What do you hoard way too much of?
Screenshots. Can’t get more specific without incriminating myself. Also: playlists. My Spotify is out of control.
What’s a sensory experience you’ll never stop chasing?
Listening to Sleep Token. Late-night drives with a perfectly curated playlist. Crisp pages in a new book. The first plunge into the ocean on a Saturday morning. The first sip of iced coffee when the A/C is way too cold and I’m wearing a hoodie.
What’s your toxic trait (that you lowkey love)?
Romanticizing everything. I’ll turn a 30-second eye contact in the kitchen into a 3-act emotional arc with a soundtrack and subtext (and yes, I did make a playlist about it).

Ready to take your online presence to the next level?

Our Playbook:

Built and Executed for Your Unique Goals

We make it mission critical to know your business objectives.

We craft strategic plans designed to deliver results.

We execute while you focus on running your business.

We monitor for effectiveness and adjust as needed.

We provide visibility into performance to keep you informed.

We repeat often to keep our process relevant and current.

We make it mission critical to know your business objectives.

We craft strategic plans designed to deliver results.

We execute while you focus on running your business.

We monitor for effectiveness and adjust as needed.

We provide visibility into performance to keep you informed.

We repeat often to keep our process relevant and current.

See Our Playbook

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Don’t wait to unlock your business’s potential. At SparkBlue Marketing, we’re experts in transforming your digital presence into a powerful growth engine. Book your FREE, no-obligation consultation today and take the first step toward boosting your brand, driving more traffic, and converting leads into customers. Let’s make your business thrive—schedule your consultation now and see how SparkBlue can light the way to your success!