Case Study: Driving Growth Through Strategic Marketing & Transparent Execution for Lessem, Newstat & Tooson, LLP
Client Overview
Lessem, Newstat & Tooson, LLP is a premier California-based law firm with a long-standing reputation for excellence in criminal defense, mental health law, and civil litigation. After more than a decade of working with a well-known legal marketing provider, the firm was seeking a more personalized, results-driven approach. That’s when they partnered with SparkBlue Marketing.
The Challenge
After years of partnership with a large agency, the firm began experiencing diminished results and support due to turnover and shrinking account teams. They faced several key challenges:
Decreased Support: Frequent changes in staff at their previous agency led to fewer resources and inconsistent execution.
Diminishing ROI: Despite spending more on advertising, the firm saw decreased returns — both in measurable outcomes and strategic input.
Lack of Transparency: Reporting was vague, and recommendations lacked data-driven insights, creating uncertainty around performance.
Frustration with Overspending: The solution offered was “spend more,” with no clear tie to performance or results.
Our Strategy
SparkBlue began by listening. Through detailed conversations, we aligned on business goals and pain points. From there, we built a custom strategy focused on performance, transparency, and partnership — not just service delivery.
Strategic Campaign Rebuild
We overhauled their digital marketing foundation with a tailored plan that aligned with the firm’s case goals, ideal client profile, and growth expectations. The strategy included:
Paid and organic advertising account rebuilds across Google and Meta platforms.
Custom landing pages designed to convert.
Performance tracking with real-time visibility.
Ongoing Optimization with Full Visibility
We committed to full transparency. The firm was given access to live campaign dashboards, budget tracking tools, and strategy meetings. SparkBlue didn’t just report numbers — we explained what they meant, what we were doing about them, and what would happen next.
Relationship-First Execution
Trust is everything in high-stakes legal work — and in marketing. SparkBlue operated as an extension of the firm, not a vendor. We maintained high-touch communication and proactively recommended strategic adjustments as market conditions changed.
Revenue Doubled: Within one year, Lessem, Newstat & Tooson saw their total revenue double while increasing control over their marketing decisions.
Budget Cut by 50%: By refining the strategy and optimizing spend, we reduced ad costs dramatically — while still growing results.
10X+ ROI: Multiple channels delivered double-digit ROI, particularly in practice areas where demand had previously plateaued.
Increased Trust, Reduced Stress: The firm views SparkBlue as a true strategic partner, freeing up internal resources to focus on client service and operations — not managing marketing vendors.
Conclusion
Lessem, Newstat & Tooson, LLP transitioned from frustration and flat growth to clarity and momentum. By trusting SparkBlue with their marketing, they unlocked the potential they always knew was possible — with less effort, more transparency, and better outcomes.
At SparkBlue Marketing, we turn strategic thinking into measurable growth. If you’re ready to move beyond templated solutions and toward meaningful results, let’s talk.
